Client: FIRST Insurance Funding

Brief: Develop a multi-platform digital campaign for FIRST Insurance Funding centered around the message: “Thirty Minutes Is All It Takes.” The campaign was designed to position FIRST as a responsive, solution-oriented premium finance partner by emphasizing speed, simplicity, and ease of doing business.

Fun Fact: The campaign extended across digital ads and social media assets (e-mail marketing pending). It utilizes bold typography, approachable business imagery, and concise messaging to engage busy insurance professionals.

Client: FIRST Insurance Funding

Brief: Develop a digital awareness ad that positions FIRST Insurance Funding as a strategic premium finance partner for insurance agencies and executive leadership teams. The ad should reinforce themes of growth, efficiency, confidence, and innovation while supporting brand alignment with Wintrust’s updated visual direction.

Fun Fact: Beginning in March 2026, FIRST moved away from its signature Yellow 123 color palette and adopted a range of Wintrust-inspired denim blues.

Client: FIRST Insurance Funding

Brief: Develop a multi-platform digital campaign for FIRST Insurance Funding and ePayPolicy to promote a series of educational webinars. The campaign included a staged rollout of digital advertisements deployed bi-weekly over a two-month period, building awareness and engagement leading up to each webinar event.

Fun Fact: Cobranding projects are common, but it’s rare for an entire campaign’s visual direction to be driven by a partner’s color palette. To complement ePayPolicy’s bold lime green branding, the design system leaned into the brighter end of FIRST’s color spectrum — creating a more vibrant and energetic visual identity across the campaign.

Client: FIRST Insurance Funding

Brief: Create a simplified animated GIF for the Leader's Edge website focused on communicating digital capabilities through concise messaging and streamlined motion design. The animation needed to capture attention quickly within a web environment while maintaining a clean, professional aesthetic aligned with the publication’s executive audience.

Fun Fact: Short-form video consistently delivers the highest ROI of any digital content format.

Client: FIRST Insurance Funding

Brief: Develop a multi-platform digital campaign for FIRST Insurance Funding centered around the message: “DON’T LEAVE YOUR PREMIUM FINANCE PROGRAM UP TO LUCK”. This was a seasonal campaign that ran across social, digital ads, and an e-magazine.

Fun Fact: The odds of finding a four-leaf clover are about 1 in 5,000. Finding one folded from a dollar bill? Even rarer.