Project: Design brochures and magazine ads for FIRST Insurance Funding.

Challenge: Premium finance isn’t exactly light reading—so how do you make it engaging in print? I used bold brand color blocks, simplified photography, and punchy copy to break the information into digestible pieces. The goal was simple: highlight the facts, skip the fluff, and capture the reader before their attention moves on. (Adobe Illustrator/Photoshop/InDesign)

Project: Design banner displays for Wells Fargo within their rigorous brand guidelines.

Fun Fact: Before accessing any of Wells Fargo’s digital assets, designers must complete a brand certification course—an extra step that helps ensure every piece of creative stays perfectly on brand. (Adobe Illustrator/Photoshop)

Project: Design a large-format backwall graphic for RXBAR.

Approach: A clean, focused layout pairs nostalgic childhood toys with messaging centered on the RXBAR Kids line. The visual storytelling reinforces the brand’s transparent ethos, highlighted by the tagline: “No B.S. for you. No bad stuff for them.” (Adobe Illustrator/Photoshop)

Project: Create a rebranded series of gelato pints for Angelo Gelato Italiano.

Approach: With dozens of competing products on store shelves, the design focuses on simplified imagery and bold color to create clear visual differentiation. Ingredient-focused graphics allow each flavor to take center stage and communicate freshness at a glance. (Adobe Illustrator/Photoshop)

Fun Fact: Extensive taste testing was conducted—strictly for research purposes.

Project: Design a branded holiday beer can for CAGE Engineering featuring the IKE & OAK Black Bear and the brand’s signature green and gray. (Adobe Illustrator)

Approach: In partnership with a local brewery, CAGE created a one-of-a-kind holiday giveaway. The design evolved through several iterations to balance clarity with character—simple enough to read at a glance, but detailed enough to capture the spirit of the holiday scene.

A refreshing project in more ways than one.